Ford Concert Series

Ford Concert Series

Athletics department officials at Mercer University announced that Grammy-nominated rapper Blanco Brown has been added to the Ford Football Concert Series lineup and will perform prior to the 25th-ranked football team’s season opener against Presbyterian on August 29 at Five Star Stadium.

Brown’s performance, which is presented by the International Cherry Blossom Festival, will begin at 5 p.m. and will highlight a host of events that will take place prior to kickoff at Toby Town, the designated tailgating area on Black Field which is located adjacent to Five Star Stadium.

Brown’s debut single “The Git Up” was released in April 2019 and has more than 300 million streams on Spotify. In June 2019, Brown debuted on the Billboard charts, appearing at No. 41 on Emerging Artists. “The Git Up” later topped the Hot Country Songs chart and reached the top 20 of the Billboard Hot 100.

The Ford Football Concert series, which was originally released in mid-July, will continue on September 21 when BRELAND takes the stage on Black Field. The lineup also includes headliners Eli Young Band, Nate Smith, Yacht Rock Schooner and Conner Smith.

Full Concert Schedule

August 29

Blanco Brown

In August 2020, Blanco Brown was hit head-on and nearly killed by a drunk driver while riding his motorcycle. He endured multiple hours-long surgeries, a lengthy ICU stay, and months of rehabilitation therapy, during which he had to re-learn how to do everything from hold a microphone to walk.Brown has worked as a songwriter and a producer within pop and hip-hop with acts including Fergie, Childish Gambino, Kane Brown, and Chris Brown, earning a Grammy nomination, but he made a name for himself in country music by blending classically country and traditionally hip-hop sounds, as well as the storytelling of both styles, into what he calls “TrailerTrap.” With his new music, he’s aiming to mix fresh sounds and impactful messages with the fun and sweetness of his biggest hits that have resulted in over two billion on demand audio streams: the platinum-certified #1 singles “The Git Up” — the viral hit that topped the Billboard Hot Country Songs chart for 12 weeks and was the top-selling digital country song in the United States for 13 weeks with more than 1.4 billion audio streams and four billion video streams across platforms — and “Just the Way,” a collaboration with Parmalee that has earned more than 504 million on-demand streams.

September 21

BRELAND (with Makenzie Carpenter)

A truly one-of-a-kind force on the Country scene, platinum star BRELAND is reshaping the genre’s future with his fearless originality and visionary sound. With over 1.2 billion career streams to date, the fast-rising global sensation is on an unstoppable rise that’s now included embarking on an international tour, collaborating with many of Country’s biggest superstars (such as Nelly, Shania Twain, Keith Urban, Sam Hunt, Thomas Rhett, and many more), and earning massive acclaim from major outlets like NPR, The New York Times, and Rolling Stone .The Bad Realm Records/Atlantic Records/Warner Music Nashville artist released his critically lauded debut album “Cross Country” in 2022 and is now on his Little More Countrier Tour: a nationwide tour bringing his unforgettably magnetic performance with stadium-sized appeal. With his many accolades including winning the Academy of Country Music Lift Every Voice Award, BRELAND is now at work on more new music rooted in his mission of redefining the possibilities of Country and uniting fans from all walks of life.

Hailing from the small town of Hull, Ga., Mackenzie Carpenter is the spunky blonde girl-next-door that fell in love with music as a kid, writing alongside her brothers and singing in church. Years later, the outspoken singer-songwriter is breaking the mold for small-town women by writing and singing her truth, armed with knowledge that everyone has a little bit of “hot mess” in them, no matter how shiny the book cover may seem. With an upbringing consisting of a rowdy support system, back porch hootenannies and juicy drama, the affable and kind Carpenter also embraces the crazy and “tacky” aspects that make life more interesting. Fans are loving SiriusXM Highway find, “Can’t Nobody,” TikTok Viral “Huntin’ Season,” Vulnerable “Jesus I’m Jealous” and her latest girl’s girl anthem, “Don’t Mess With Exes,” new tune “Throw You Back” was also thrown into the mix on the artist’s self-titled debut EP, putting her cheeky, yet nuanced, songwriting ability on full display across the five songs. In 2022, Mackenzie has been named to Spotify’s Hot Country 2024 Artists To Watch, CMT’s Next Women of Country Class of 2023, Nashville Briefing’s Artists To Watch 2023 and many more spotlight programs.

October 12

Eli Young Band

While selling out venues as a headliner from coast-to-coast, Eli Young Band has toured with Jason Aldean, Dave Matthews Band, Kenny Chesney, Rascal Flatts, Toby Keith, Tim McGraw, and Darius Rucker. They will continue to bring these fan-favorites and more on the road this summer with several festival appearances. Eli Young Band is an American country music band composed of members who met while students at the University of North Texas in Denton, Texas. They released their self-titled debut album in 2002, followed by the Carnival records release Level in 2005. Their third album, Jet Black & Jealous, was released in 2008 by Universal South Records. A second major-label album, Life at Best, was released in 2011 by Republic Nashville, with 10,000 Towns following in early 2014. The band has charted eight times on the Billboard country charts, with four of their singles having reached No. 1: “Crazy Girl”, which was the top country song of 2011 according to Billboard Year-End, along with “Even If It Breaks Your Heart”, “Drunk Last Night”, and “Love Ain’t”.

October 26

Nate Smith (with Maddox Batson)

According to an age-old cliché, getting knocked down ain’t what matters – it’s how you get up, and Sony Music Nashville’s Nate Smith knows firsthand. With a personal journey scarred by disaster, but defined by revival, he could have stayed down multiple times through life, and instead grew into something else entirely: A beacon of country-music hope. Featuring a mix of gritty backwoods soul, rock ‘n’ roll swagger and velvet-thunder vocals, Smith is a Nashville artist with a unique connection to life’s inner tug of war. And with his first batch of major-label music, he’s aiming to tip the scales once and for all. A California native and lifelong music lover, Smith approaches that mission with a background as eclectic as it gets. Learning guitar at 13, Garth Brooks, Elvis Presley and Bob Seger were among those informing his powerful, fire-from-within vocals, while Michael Jackson made him crave the spotlight and Nirvana gave his sound a jagged edge.

Maddox Batson, a teen sensation from Birmingham, Alabama, combines modern neo-traditional country music with a touch of southern rock. He’s a versatile talent, excelling as an actor, athlete, multi-instrument musician, and singer/songwriter. Maddox’s humor and charm shine through his viral TikTok videos, amassing 50 million views in under 3 months and over 1,000,000 followers. Born to entertain, he brings a unique style that sets him apart.

November 2

Yacht Rock Schooner

The Yacht Rock Schooner throws the smoothest dance party on the high seas, taking you and your guests on a journey to a time when good-times music had heart and musical integrity. The 8-man Schooner specializes in the smooth sounds of the late ’70s and early ’80s. It’s a party that spans generations, and the band is comprised of some of Atlanta’s top players with a dual keyboard setup, multiple ace vocalists and (of course) a sax man. If you’re a big fan of Hall & Oates, Steely Dan, Kenny Loggins, and Michael McDonald, this is the band for you.

November 23

Conner Smith

Just 23 years old and already a seasoned veteran of Nashville’s elite songwriting community, Conner Smith has emerged as one of Country’s most hotly-anticipated artists – one who knows the past can still inspire the present, and good things come to those who wait. An uncommon talent mixing prime-of-life passion with old-soul perspective, the rising singer/songwriter has spent 15 years matching a honeyed vocal to propulsive hints of bluegrass and the warmth of ’90s Country, an instant-classic sound infused with riveting modern appeal. Moving Country forward while remembering its all-natural roots, Smith’s critically-acclaimed full-length debut album Smoky Mountains (The Valory Music Co.) is meant to stand the test of time. Featuring Gold-certified “Take It Slow,” viral hit “I Hate Alabama,” multi-week UK chart-topper “Creek Will Rise” and new single “Roulette On The Heart” featuring Hailey Whitters, his deeply personal 12-song project is one of classic style and contemporary spirit, and a reflection of the artist himself. These songs, among others, laid an artistic foundation that earned Smith Artist to Watch status from Spotify, Amazon Music and Opry NextStage, while also making him the only Country artist on Pandora’s Ten List 2022 and secured 2023 recognition from MusicRow Next Big Thing and CMT Listen Up as well as joining the CRS New Faces Class of 2024. These milestones led Smith to earn his first-ever ACM Awards nomination for New Male Artist of the Year. Deemed “an unstoppable force to be reckoned with” by CMT, Smith’s authentic storytelling and rich, soulful voice has resonated with audiences nationwide, earning him a dedicated and passionate following. Recently touring alongside some of Country’s biggest artists including Thomas Rhett, Cole Swindell, Chase Rice and Jordan Davis, the “future entertainer of the year” (Morning Hangover) brings his signature “high energy fan forward show” (All Country News) to fairs and festivals this summer before headlining his The Storyteller Tour and joining Luke Bryan’s Farm Tour this fall.

Zach John King is from Fayetteville, GA, a small town outside of Atlanta with a population of 18k. His grandfather worked on the line at General Motors and his grandmother introduced him to country music on Saturday mornings at a very young age. The Georgia native writes heartfelt lyrics inspired by multiple events from his own life intermixed with a genre-bending sound of country, americana and indie rock. King’s songs carry twist-heavy lyrics, memorable melodies, and heartache coming from an artist who considers himself “kinda country” pointing back to small town life and love lost. King’s personal story and songs have connected with fans, quietly amassing over 3M views on demos and worktapes on Tik Tok before his first official release. He’s now reached over 5M global streams across 5 singles since Oct ’23 and is slated to release his first EP, Wannabe Cowboy, on 5/24 featuring new song, “The Way I See You”.